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  • CrucialBMX Lee Enever Bar Spin to Fakie in town!

    Street slayer Lee Enever lays down a timeless bar spin to fakie on an extra awkward and very uneven bank in Stokes Croft, Bristol. This was used along with Chef who we posted yesterday in Ride UK BMX Basics Magazine.

    This was the first ever photograph i've shot using a 3 off camera flash setup.


  • CrucialBMX David 'Chef' Cook Table at Deanlane Skatepark!

    This was used in our double page advert in BMX Basics along with #CrucialGang Lee Enever!

     photo Chef_Table_DeanLane_Summer2014_FB_Smallcopy.jpg

  • CrucialBMX Happy Birthday to Del Shepherd! 18 Today!

    It's a big one! CrucialBMX rider Del Shepherd turns 18 today, everyone go wish him a good day. From what i saw on snap-chat last night he's got one sore head coming his way....


     photo DelTuckNoHanderFlipGrove.jpg

  • CrucialBMX Barcelona 2014 Video

    This video was suppose to drop Sunday evening so i do apologise for it being a day late! Slight technical hitch due to copyrighted music, Vimeo was having none of it however Youtube is playing ball but it cannot be watched on a mobile device. Little bit of a bummer but at least its out there as there is no way i'm re-editing it.


    Back in march 2014 we went on a Crucial X Subrosa Trip to Barcelona to get involved in the DUB ‘Street Series’ JAM that was going on. The trip was amazing; great weather, good spots and a sick crew. It was all of our first time to the incredible city.

    We had 6 people on our trip, 3 #CrucialGang Team Riders and 3 local up and coming lads that were keen to tag along for their first out-of-the-UK BMX trip.

    Big thanks to Subrosa, Seventies and CrucialBMX for making this trip happen.

    Scott Summerhayes
    Emerson Morgan
    Cappy Smith
    Jordan Godwin
    Max Higginson
    Cam Wheeler

    Filmed badly by Scott & Cappy

    Song: Rick Ross – The Devil Is A Lie
    Instagram: CrucialScott

  • CrucialBMX CULT B-Boy Custom for Will Slater!

    f you've ever drank at the Apple Cider Boat in town then there is a good chance you've seen the legend of Will Slater! He was also part of the crew i went with to ride the new Ruben Skatepark at the end of last year in Malaga....He kills it and needed to treat his bike to some TLC and it was in a bit of a sorry state.

    We hooked him up with a fresh CULT B-Boy Frame in Matte Black, Fly Agua Forks and Montana Bars in Gloss Black, Profile Race Cranks, Fly sprocket and of course the usual treatment of Headset, bottom bracket and a chain for his new whip.

    It came out real well, and i hear it rides amazingly! The Gloss and Matte Black combination looks awesome and is a nice touch without standing out too much.


     photo Will_Slater_Bike1copy.jpg

     photo Will_Slater_Bike2.jpg

  • CrucialBMX Happy Birthday to Adam Dear!

    CrucialBMX would like to wish ADAM DEAR the biggest Happy Birthday EVER! Hope you're having a sick time, i'm sure it will be epic knowing you pal...

    Adam has been one of my best friends for a long time, from the earliest possible memories of riding he's always been there; from the moment i first stepped on a BMX and frustratingly learned Double-Pegs/tire-taps right through to opening the shop and then forever since. At the moment he's currently taking a few years of his life to travel and explore the world so i haven't seen him for a while however i'll be catching up with him early next year so hopefully he can show me what he's been up to and the wonders he's seen/rode.

    Here is a crazy good photograph shot by Kris Avery, he's a sick photographer that's also out in New Zealand at the moment traveling around taking the most breath taking shots so follow his Tumblr by CLICKING HERE

     photo Adam_Dear_TurnDown_Kris_Avery_NZ.jpg

  • CrucialBMX Cappy Smith Downside Whip - Ride UK Test Bike

    This is awesome! Cappy Smith scored this sick photograph with Duncan Smith for the latest Ride UK Magazine Bike Test! A sweet downside whip on the Bank to Rail in Bristol, this is a hommage to the times its been done before. Classic. #CrucialGang

  • CrucialBMX X Deluxe Alex Boyd Brose Farm Video 2014

    With no warning Alex 'the trails boss' Boyd dropped this amazing edit from Brose Farm in Canada! This is a must see!

    Looks like Boyd has created a dope spot and strong scene around him, video's like this get me so unbelievably stoked. Plus its the first time i've seen Boyd killing it, especially with that 360, since he moved.

    Well into the laid back vibe of this and really hope to see more soon :)

    Over and out

  • Shout out to Wookey and Jordan Godwin for Ride UK 191

    There was definitely a couple of stand-out features in the latest issue of RIDE UK! First up was homie Wookey getting a sick bike test photo of him cranking back a turndown over the Deanlane Hip.

    Next up was shredder Jordan Godwins getting the 'first look' article! Both are a great read, pick up the magazine on our online store HERE..

     photo Ride_191_Wook_Godwin.jpg

  • Welcome to the CrucialBMX Team - Sam Cunningham!

    For those of you that have already seen the new issue of RIDE UK (191) and peeped our advert, the cat’s out the bag, for those that haven’t seen the advert yet or want to find out more please keep reading;

    I’m over the moon to be able to announce that street-slayer Sam Cunningham is now riding for us here at CrucialBMX. This is exciting news and something we are extremely proud of. You may have seen a few hints over the summer, but until now we had to keep it on the d-low.

    Sam has been killing it for a number of years. He’s got that new school street-tech style that works so well, definitely not scared to send himself when needed, he isn’t all nibbles like some other riders. He’s been on our radar since the first time we met, which was quite sometime ago now however every time we ride he always impresses and blows my mind in some way or other, usually with some nose or grind wizardry.

    I’ve personally shot a couple of pictures of Sam over the years for him to use with other sponsors of some pretty gnarly stuff. This leads me on to say that although CrucialBMX is a big deal, Sam also rides for Proper Bike Co through IMG and Adidas Clothing. This works well as it’s always a good move to have a team rider that’s backed by a legit BMX company!

    I believe Sam is currently suffering with a bit of a shoulder problem, which seems to be a trend with all new team riders as Holly Bendall was also out with the same injury when she joint forces with us.

    That being said, make sure to catch up with Mr. Cunningham on the Proper ‘In Between Days’ UK Tour that’s happening on the 23rd till the 30th of August. You can follow all their progress and hopefully meet up with them for a ride by checked this page –

    That’s all from me, enjoy these photographs and hopefully soon we will be able to drop an edit with Sam!

     photo Sam_Ice_Hengrove_Fish1_Team.jpg
    Sam with an ice-pick as seen in our most recent advert

     photo SamC_Bar_Town_Fish_Preview_Team.jpg
    Gnarly bar photo from last year

     photo Sam_C_Team_Group.jpg

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