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  • Crucial Custom Federal Lacey BMX Bike - Oliver Tandy

    Cheer for coming back to check out another Crucial Custom Bike, i think this is our second installment! Today i have a sweet Federal Lacey custom with an owner that came over 200 miles by train to pick out exactly what he wanted.

    Oliver Tandy amazingly traveled using public transport for 6 hours with 4 changes to get from Huddersfield in Yorkshire to us down here in Bristol. I couldn't believe what i was hearing when i spoke to Oliver and his friend while they waited for our work-shop to put together his bike, their incredible journey started at around 6am and they knew that once the bike was purchased then it was the same all the way back later on.

    Because of this mammoth trip Oliver wanted to hand pick the perfect combination of parts to exactly his specification, incredible detail and thought was put into just about every decision. While its translucent Red, Black and Camo theme looks awesome its the parts that you don't see that matter. Take for example the alloy/plastic peg setup with a full set of 4 hub-guards, often over-looked by most but increase a hubs life dramatically.

    Here at CrucialBMX we have the largest selection of parts available in the shop, to be viewed at any time. Building up a custom bike isn't something that can be rushed. We ride BMX every single day so we know exactly what works, we can build to all requirements.

    Shout out to Oliver, keeping it real and building this:

    FRAME: Federal Lacey Frame - Red 20.75"
    FORKS: Federal Liquid Forks
    BARS: ANML Hyrone Bars - 7.75"
    STEM: Stereo CC Top Load Stem
    GRIPS: Cult/Vans Waffle Grips
    CRANKS: Mutiny Cinch Cranks - 175mm
    SPROCKET: Mutiny Octad Spline Drive Sprocket - 25T
    PEDALS: Odyssey JCPC Pedals
    CHAIN: Shadow Interlock V2 Half-Link Chain
    SEAT: Eclat OZ Fat Pivotal Seat - Camouflage
    SEAT POST: Federal Stump Pivotal Seat Post
    REAR HUB: Primo Freemix Freecoaster - 9T RHD
    FRONT HUB: Primo N4 Flangeless V2 Female Front Hub
    HUB GUARDS: Primo DSG Metal Hub Guard x 2
    RIMS: Primo VS Rim
    PEGS: ANML Butcher Signature Alm/PL Peg x 4
    TYRES: Cult Dehart Tyre - 2.35

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  • Michael Jordan (MJ) and Emerson Morgan SMASH this months Ride UK Magazine

    This months RIDE UK (issue 186) is absolutely busting with CrucialBMX content even though its the first magazine in 7 years that we have NOT had a full-page article in. Don't worry our awesome adverts aren't going anywhere its just that we have have dropped a few of the 'quieter' issues this year!

    If you want to score a copy of this mag, or find out what other content it has other than the boring non-crucial stuff CLICK HERE

    As i mentioned above, CrucialBMX rider Michael Jordan has some dope content in the shape of a 'high five' article. Basically from what i can work out its a brief introduction to MJ by a Robin Pearson and then 5 random questions with some funny/witty answers by MJ.

    Its great to get a mention for our rad team, however 'Crack-Baby' isn't a nick name i've used to describe ma' boy.

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    To go along with that, MJ also got a dope G-Turn photograph in the Skatepark Testing section.

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    Now, boy wonder Emerson Morgan can really do no wrong. It seemed only right that this months test bike being an awesome Subrosa Salvador fell into his lap to give a good thrashing. That is exactly what he did, gapping this insane and impossible to ride ghetto vert wall into yet another ghetto might-as-well-be-vert quarter pipe over lots of bricks and HIV filled needles...

    He went bloody high as well! That #CrucialGang for you!

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  • Well done to all of our BMX racing team this weekend at Manchester!

    Shout out to the race team for smashing it this weekend!

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  • Subrosa Noster V2 Frames in Stock and BIKE CHECK!

    We just got a fresh delivery of brand spanking new SUBROSA products along with a restock on all the awesome current range of stuff. I will be dropping all the new stuff online tomorrow along with a new video from EMERSON MORGAN....Very exciting!

    However, for now can we take a second to appreciate the beauty that is the Translucent Gold Subrosa Noster V2 Frame...

    IF YOU WOULD LIKE MORE INFORMATION, TOO SEE MORE IMAGES OR TO PURCHASE A FRAME PLEASE CLICK HERE TO GO TO THE ONLINE STORE - They are £249.99 and come in matte black too with a top tube of 20.6", 20.8" and 21.15" :)

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    This awesome looking bike belongs to Ruan Swart, he had the first Trans Gold frame off us the moment they came through the door. It looks INCREDIBLE and in his own words "thank you so much for the frame it looks so sick built up". We are stoked that he's happy.

    Here is the rest of his bike specification:

    Frame: Subrosa Noster v2 21.15" frame
    Bars: Federal Drop bars 9"
    Forks: Federal Drop v2
    Cranks: BSD substance
    Front wheel: Odyssey 7KA rim laced to a BSD street hub
    Back wheel: Odyssey 7KA rim laced to a Federal v3 freecoaster
    Pegs: Shadow plastics
    Tyres: Shadow Strada
    Chain: Cult
    Grips: Cult
    Seat/seat post: Demolition Markit seat and United seat post
    Pedals: Vocal pedals
    Sprocket: Total Bmx
    Stem: Fit BF stem

    A winning combination if you ask us!#CrucialGang


  • Happy Birthday to Crucial Racer Jessie Peake!

    BIG CRUCIAL HAPPY BIRTHDAY TO JESSIE! Thank you for shredding it and being a part of #CrucialGang! Look forward to doing loads of good stuff this year, enjoy this weekend.

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  • Summer Vibes!

    This little bit of sun is a godsend. Really feel like this summer could be the best one yet!

    The last time i was riding in short and a t-shirt was our in Malaga the end of last year with a small crew, good friend of the show Will Slater went in and got this highlight picture from the trip...Enjoy

    #CrucialGang

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  • United X CrucialBMX Metro and Valentino Collaboration Stems

    We were lucky enough to be able to team up with United Bike Co to bring you a collaboration stems based on the Metro and Valentino models. They feature all the awesome features that you'd expect from such great stems plus they also have our CrucialBMX logo etched into the sides. Support your local shop with pride and rock one of these!

    About the Front Loading Metro Stem - Click here to go to the online listing:
    Ryan Metro signature stem
    CNC machined 6061 alloy
    6mm rise
    48mm & 52mm reach options
    Recessed top for flush finish with Dinero top cap
    Micro head hollow cap bolts
    Solid high strength steerer clamp bolts
    CNC front plate logo
    48mm weight: 9.7 oz / 275 g
    52mm weight: 9.9 oz / 282 g
    Black with CrucialBMX etching

    About the Top Loading Valentino Stem - Click here to go to the online listing:
    Alex Valentino signature stem
    CNC machined 6061 alloy
    23mm rise
    48mm & 52mm reach options
    Recessed top for flush finish with Dinero top cap
    Micro head hollow cap bolts
    Solid high strength steerer clamp bolts
    CNC top plate logo
    48mm weight: 9.7 oz / 276 g
    52mm weight: 9.9 oz / 282 g
    Black with CrucialBMX logo etched

    I am personally running the Valentino Stem on my own bike so i've included some photographs of what it looks like, these are so sweet and we are buzzing that we could be a part of it.

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  • Crucial Custom Total GS 18 Inch BMX Bike - Mark Amphlett

    Starting this week, when i have the time i'm going to start uploading and featuring the Crucial Custom Bike that we built during the run up to Christmas and this first quarter of 2014. We have a few ranging from incredible 18 inch models through to budget conscious trails steeds and no holding back 4-pegged street machines. Keep checking back as i know you all do to see them....

    Kicking it off today is Mark Amphlett's awesome Total GS 18 Inch that he asked us to build for his incredibly lucky son. This 18 inch is STACKED with the latest and greatest products out there. His son must be over the moon because i think that this is by far the best 18 inch we have ever seen and built in over 7 years of doing this....

    Here is what he's running:

    FRAME: Total GS 18 Inch Frame
    FORKS: Total GS 18 Inch Forks
    BARS: Total GS Bars
    STEM: Total Team Front Load Stem
    GRIPS: ODI Longneck Grips
    CRANKS: Profile No Boss Race Cranks
    SPROCKET: Profile Spline Drive Sprocket
    PEDALS: Fly Racing
    CHAIN: BSD K510
    SEAT: Demolition Markit Seat
    SEAT POST: Demolition Pivotal
    REAR HUB: Profile Mini Race Cassette
    FRONT HUB: Profile Mini Female Front Hub
    HUB GUARDS: BL Industries Guards
    RIMS: Alienation Black Sheep 18 Inch
    PEGS: N/A
    TYRES: United Direct 18 Inch

    Now you've seen the specification enjoy these beautiful images of this incredible bike:

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  • Don't think this is quite right....

    CrucialBMX rider Dan Shepherd got home from a session at Rampworld in Cardiff to find something not quite right with his foot....

    Amazingly he worked a full day labouring with a toe like that, the helpful people at the hospital then popped it right back in. A few days off the bike and he should be as good as new

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  • Michael Jordan and crew in Malaga! #CrucialGang

    As some of you should remember a couple of weeks ago CrucialBMX riders Michael Jordan and Cam Hardy were out in Malaga with a few of their buddies hitting the dope street spots and carving up the new Ruben skatepark. The trip looked amazing, i was gutted that i didn't get to go along but i was there in late 2013 so i know how good it is. It looks like the whole crew really stepped it up a level when riding, they came back with loads of great footage and a spanish BMX blogger managed to get some great snaps.

    Check out the edit below that was put together by Theo Dorman - you know this looks like a great time:

    To go along with that a spanish BMX blog (All photographs by Yoni Cadenas) managed to get a few shots of the boys, check out the blog FisureBMX by clicking here, or check out our favourite photographs below:

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