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  • CrucialBMX BMX Jam Competition at VolksFest Results

    Massive thank you to everyone that came along to our BMX contest at VolksFest the weekend gone! It was a great turn out for both Amateur and Professional categories. We had an absolute blast and can't wait to one up ourselves next year. We hope you all enjoyed it as much as we did for putting it on!

    Here are the results, starting with Amateur Comp:

    1) Josh Newman
    2) Linus Welsh
    3) Josh Osborn

    and for the professional category:

    1) James Jones - £150
    2) Del Shepherd - £100
    3) Billy Reeves - £50

    We look forward to making next year even bigger and better and seeing you there!

    Here are our amateur competition winners -
     photo Amateur_Comp_Winners.jpg

    and the homies who won 3rd (right) and 2nd (middle) of the pro competition, missing the winner James Jones thanks to Danny.

     photo Pro_Comp_Winners.jpg

    Also, here are a few clips from VolksFest 2014

    My filmer let me down and i didn't have any time to shoot anything so here are a couple of clips from Friday Morning of Cam Hardy and MJ. Then Danny was suppose to take a picture of me and the 3 professional competition winners but thought it would be funny to film so thats tagged on the end of this.....

    Cheers #CrucialGang

  • Happy CrucialBMX Birthday to Emerson Morgan! 20 today!

    Happy Birthday from everyone here at Crucial homie! No longer a teenager, although it only seems like it was the other day you exploded onto the Bristol scene and took us all by surprise with your 540 over the car-park jump box flat.....

    I went back in my archives to find a photograph suitable to post along with this, and a lot has changed since we met properly; I was lucky enough to take you on the first riding trip abroad, you've won quite a few competitions (MT Hawk Street Jam sticks in my mind), you've had magazine interviews and multiple adverts, we've shot some of my favorite video clips/riding photographs together and last but not least you now are riding for and representing an amazing proper core BMX brand SUBROSA!

    The photograph here is the first ever photograph we shot together all the way back in September 2012.

    Bet you didn't think all that would happen all those year back when you got kicked off Monster, i'll toke to that!


     photo Emerson_180Bars_Birthday-1.jpg

  • CrucialBMX Skatepark & Competition at Bristol VolksFest - 6th, 7th, and 8th of June

    I hope that majority of you would of heard about this and will already be making plans to come along for the whole weekend, but just in case you've been living under a rock here are all the details to get involved.

    We are running a Skatepark, Shop Stall and Competition at this years VolksFest. Volksfest is a car show & festival combined, now with added extreme sports and onsite skate ramps by Crucial. VolksFest is located at Washingpool Farm, Easter Compton, Bristol, BS35 5RE. Right by the Motorway and Cribs Causeway, it is no longer than a 15-20 minute drive from our shop in Bedminster.

    This is a family event, everyone welcome so please bring them all!

    This is happening from Friday the 6th, and goes on until the 8th Sunday. The site is open from midday Friday for everyone to come in and get settled, pitch your tent and get ready for the weekend.

    I believe the cost of a ticket for the whole weekend is £25 (adult, Children are cheaper again), its even less if you only come Saturday/Sunday, and about £10 per day for individual day tickets. All tickets can be bought at the door, no stress involved.

    We are going to be charging £5 per day per person to ride the skatepark, this will also include the competitions we are holding. There will not be any added extra so absolute no excuse to get involved with what we have planned. The skatepark is also under cover so if there is any rainfall we can carry on without it disrupting our vibe!

    I hear you ask what actually going on for competitions, well we have a Pro and Amateur competition going on with a few bonus rounds thrown in (highest air, rail jam etc). In terms of prizes we have CASH money up for grabs for the PRO category and top quality bike parts including a Colony Type 2 Detective Complete BMX! These have been provided by our amazing sponsors; Blank, Colony, Split Second, Federal, Subrosa, Shadow, Seventies, United and 4Down.

    We will be releasing a time plan of exactly how things will go down during each day closer to the weekend.

    I've definitely spoke enough about what we are doing, but how about i give you a quick run down of what else is going during the weekend there. So kicking it off as you'd expect at a car show there is a massive Autojumble and trade arena, Buggy Racing, Cars 4 Sale, VW Specialists, Vw Vehicle Sales, Show and Shine for air and watercooled cars, Low Rider competition finals, Cinema, Club Displays, UPFEST Graffiti, Sculptures, World Cup/Football Charity Auction, Food and Bars, Retro Bike Display and competition, Dog agility display, Showers onsite, Car Boot sale, BRISFEST Stage/DJ and Area, Brazilian Carnival, Music all day and Fancy dress.....

    For more information about what else is going on please follow this link to

    I think i've pretty much covered all the important information above, if you have any questions or queries then don't hesitate to contact me via email/facebook/twitter and so on...

     photo CrucialBMX_VWFest_Flyer_V1.jpg

    Here are picture of the ramp/skatepark thats coming all the way from Germany:

     photo VolksFest_Ramps_Together.jpg

     photo Ramp3.png

  • Crucial Custom Total Killabee BMX Bike - Brad Hill

    Happy Birthday to Brad Hill today! What a brilliant birthday present it must be to finally get your hands on this amazing BMX. We cannot get over how good it looks, the simple black with limited edition hubs has worked out so well....

    I welcome you to our next Crucial Custom Bike! Jason Hill, CrucialBMX Race Team Rider got his son this awesome setup for his 16th birthday. Don't think for one second that his is all show and no go, Brad Hill has been killing it for a number of years and i'm sure that having this level a bike will make everything so much easier and encourage him to push it to the next level. Brad is going to be someone to look out for in 2015!

    FRAME: Total Killabee Frame - Black
    FORKS: Demolition Elite Forks - Black
    BARS: Merritt World Peace Bars - Black
    STEM: Eclat Nathan Williams Stem - Black
    GRIPS: ODI Longneck Grips
    CRANKS: Primo Pro Cranks - Black
    SPROCKET: Total Rock N Roll Sprocket - 25T Black
    PEDALS: Odyssey JCPC Pedals - Black
    CHAIN: Odyssey Blue Bird Chain - Black
    SEAT: Demolition X Markit Tripod Seat - Black
    SEAT POST: Alone Tripod Seat Post - Black
    REAR HUB: Profile Mini Cassette Hub - Winter Camo
    FRONT HUB: Profile Mini Front Hub - Winter Camo
    HUB GUARDS: Profile Aegis Front & Rear - Black
    RIMS: Odyssey Hazard Lite Rims - Black
    PEGS: Fit OG Pegs - Black
    TYRES: Demolition Machete Tyres - 2.35/2.25" Black

    Sorry about the really bad Chromatic Aberration, i should of fixed that.

     photo Brad_Hill_Custom_1.jpg

     photo Brad_Hill_Custom_2.jpg

     photo Brad_Hill_Custom_Together.jpg

  • CrucialBMX Emerson Table at Yate by Josh Rugman

    This table shot by photographer Josh Rugman is INSANELY high! Emerson Morgan got mega pop on his home-turf wee flat bank. Shout out to my YATE homies #CrucialGang

    To see more riding shots of Emerson and the other locals click HERE

     photo Emerson_Table_Yate_Josh.jpg

  • Check out the ramp we have for the competition at Volks Fest!

    I'm going to do a more detailed post this weekend about the amazing competition we are holding at the best Car show and festival EVER! For now though i'll just leave you with this image of what we've got being installed this week on location..

    Coming all the way from Munich in Germany, just for VOLKSFEST, to be open to the public and for our competition there i give you:

     photo VolksFest_Ramps_Together.jpg

  • Crucial Custom Standard 125R BMX Bike - Paul Turner

    Another absolutely banging Crucial Custom Bike! This is a dual purpose steed put together by us for good friend of the shop Paul Turner.

    You may of seen or heard of his name around our website before, or if you look close enough on a couple of our printed adverts this year you will of seen it. Paul captures some amazing photographs and we often feature them in magazines and online. When possible Paul shoots a variety of subjects however his biggest love is Trails and Racing! You'll often find him down the local watering hole digging a new line and snapping away like a man possessed, often to your dismay as he will then photoshop you into much more sinister situations....

    All of this is reflected greatly in his bike. Needing something that he could use to rip through the trails on a sunny Sunday but then also use to race competitively on club meetings during the week. What you see before you was born as a dual purpose new-school hybrid trails boss weapon!

    Taking all the much needed requirements from a steezy trail machine and also a competitive race bike and mashing them together could of resulted in something obscene however between us and Paul i think we have absolutely nailed it. I honestly can't think of a single way that it could be improved, there were talks about running a chrome frame but i feel like that might of been a little bit too much. The translucent red with gold graphics contrasts perfectly with the raw/polished parts and really pop's out at you.

    Its not only a pretty face though, i've had many conversations with him about how amazing it rides and how perfectly setup the geometry of the custom made Standard frame is. I get the feeling it was definitely worth the 8 weeks it took to arrive from the USA.

    Hopefully you'll enjoy looking at these photographs as much as we enjoyed helping Paul through the whole process

    FRAME: Standard 125R SBC - Translucent Red
    FORKS: Demolition Elite Forks - Chrome
    BARS: S&M Slam Bars - Chrome
    STEM: Primo Aneyerlator V2 Top Load Stem
    GRIPS: ODI Longneck Grips
    CRANKS: Profile GDH Race Cranks - 175mm
    SPROCKET: Profile Imperial - 27T
    PEDALS: Answer MPH Senior Pedals
    CHAIN: KMC Kool 710
    SEAT: WeThePeople Pivotal Seat
    SEAT POST: Answer Pivotal Seat Post
    REAR HUB: Profile Mini Cassette Hub - Polished
    FRONT HUB: Profile Mini Front Hub - Polished
    RIMS: 34R Roto Rim's - Chrome
    PEGS: N/A
    TYRES: Maxxis DTH Tyres

     photo Paul_Standard_Custom.jpg

     photo Paul_Standard_Custom2.jpg

     photo Paul_Standard_Custom3.jpg

  • Ashley White's Total Custom, and delivery in stock!

    We just had a MASSIVE drop of all the latest Total BMX products, here is what just came in:

    Killabee Frame
    Hangover Frame
    Voltron V2
    Killabee Bars
    Rock N Roll Lite Sprocket
    Hangover Cranks (Now in Chrome too)
    Limelight Forks
    SandStorm Pivotal Seat
    Team Front Load Stem (Now in Purple too)

    Ashley White was waiting patiently so he could build up this sweet ride as soon as this arrived. You can't go wrong with a Frame, Bars and Forks setup in any of the stunning metallic colours that Total offer. This green looks stunning:

     photo IMG_2987.jpg

  • Welcome to the CrucialBMX Team - Holly Bendall

    Really excited to be able to announce that we have an awesome new team rider, doing it for the girls we are now sponsoring the very talented Holly Bendall.

    We are over the moon that she has join forces with us and can't wait to do a whole bunch of dope stuff with her. Holly has some really good ideas as to the direction she wants to go with her BMX and we're 110% behind her....You'll be seeing a lot!

    At the moment Holly is injured with a bit of a painful shoulder problem from Skiing; oh yeah did i forget to mention that not only does she kill it on a BMX with super smooth style but she is also a really good snowboarder/surfer and loves to cruise around on her skateboard. Winner!

    I'll be reporting back as soon as i can with more information on all the fun stuff that you can expect from Holly. For now, this image of Holly and her new bike will have to do.

    Welcome to the CrucialBMX Team

     photo Holly_B_Welcome_Picture_Small.jpg

  • Ride UK Magazine - Issue 187 NOW IN STOCK!

    We got the new issue of Ride UK in! Number 187.

    Like always, clicking HERE will take you to our online website where you can order one and have it turn up at your door the next working day!

    Otherwise take a look at the few things we have in there this issue.

    Here is MJ sending a 540 over this barrier for the 'Restricted Access - Beyond the razor wire' article
     photo Mag2.jpeg

    When you come into the shop, you get served by a very handsome man, he's called Jordan Withey and here is his testing the Diamondback Forum 2014
     photo Mag3.jpeg

    And our advert in this issue
     photo Mag1.jpeg

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