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  • Robin Pearson's 2014 Photo Highlights

    Robin Pearson takes some bloody amazing photographs, so when i saw his 2014 BMX highlights over on RIDE UK and it featured two photographs of our very own team riders i just had to post something about it!

    I was lucky enough to spend some quality time with Robin on Ride To Glory '14; He's a real easy guy to get along with, always making the best of any situation and can absolutely kill it on his own bike. Ben Pearson is no stranger to the shop either and doesn't escape being papped by his brother Robin as he is featured on photograph number 2 at a local London spot.

    I hope that more project this year cross over with robin behind the lens

    Check out the full line up of 10 photographs along with a brief summery of each situation on RIDE UK by CLICKING HERE

    Top - Robin Pearson, Left - Bob Manchester 360 Table, right - Cam Hardy downside Whip.

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  • Happy CrucialBMX Birthday to Sam Leggett!


    Sam absolutely kills it on his Haro BMX and we are over the moon to fully support him into 2015 with #CrucialGang - Its going to be your year buddy...

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  • Jordan Godwin Ride UK issue 195 Cover!

    Congratulations to #CrucialGang Jordan Godwin for getting the cover of the Proper Bikes version of RIDE UK Warehouse Project Issue 195. This is an amazing feat for such a new rider, here is the "your face when you get a cover of Ride UK Magazine" photograph....

    We don't have any magazines for sale yet, i actually gave Jordan my only issue to take with him on the Eclat trip Wednesday, we should have copies in early next week to sale. As soon as the magazine drops i'll be posting about the other awesome photographs the Crucial team riders got which includes an awesome crank-arm banger by shredder Sam Cunningham!

    Watch the full Proper Bike Co Warehouse Project Video here:

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  • 10% OFF EVERYTHING (Friday 28th November)

    Starting tomorrow we have 10% off EVERYTHING ONLINE using the discount code 'BLACKFRIDAY' at the cart-checkout when purchasing through the website.

    The deal starts at midnight tonight and runs until midnight Friday, we then have another great deal coming on Cyber Monday.

    Get yourself to the website now - - and select what you want, not long to go until the code becomes active!

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  • Happy CRUCIALBMX Birthday to Jordan Godwin!

    Jordan Godwin, Happy coming out your mothers ****** Day!

    Peep this amazing Proper advert he was recently featured in and also check out the new video edit they just dropped.....HEAVY CLIPS with fellow team mate Sam Cunningham!

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  • CrucialBMX X Motion Ramp Park Jam Results + Video + Pictures!

    Big shout out to all the people that turned up to our BMX Jam at Motion Ramp Park the weekend just gone! We had a great turn out with over 60 riders competing in both Amateur and Pro. It looked like everyone had a good time with lots of smiles from all ages of riders. We hope you all went away satisfied and with some prizes...

    If you missed the results then please check out the winners of each competition below:

    Pro - 1st Place) Jack Watts, 2nd Place) Oskars Zajarski, 3rd Place) Jack Young
    Amateur - 1st Place) Luke ???, 2nd Place) Josh Newman, 3rd Place) Nic James

    We hope everyone had a great day and we plan to make the next one even bigger and slightly better organised ;)

    You might of spotted Joe Martin filming on the day, check out the edit he put together below along with the photographs by Paul Turner


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  • Welcome to the CrucialBMX Team - Jordan Godwin

    First off let me start this with an apology, this post is over a week late. I said that I was going to drop team rider news last weekend but an unfortunate turn of events meant that I didn’t have time to get it done. I know I’ve let you all down real bad and how will you ever believe me again....but anyway here is the lowdown on our latest addition:

    Jordan Godwin or ‘golden boy’ depending on whom you speak too has been making some rather large waves in the BMX scene this summer. Going from a name that almost no-one outside of South Wales knew to going on two large trips with separate companies, being in a nation-wide DVD, having a big magazine article by the UK’s number one BMX magazine and gaining multiple sponsors all within a few months. At only 19 this is a great triumph and it’s all extremely well deserved, Jordan’s riding clearly speaks for itself.

    Now, I get the feeling that a lot of people already thought that Jordan was part of the CrucialBMX Team however this isn’t true, he’s been a friend of myself and the shop since he first picked up a BMX but nothing was ever official until now.

    I remember one of the very first times I met Jordan properly, he came into the shop looking for a full custom setup while being wheeled by his mother with not one but TWO broken ankles. Coming from a MotoX background like myself we got talking and instantly clicked. It was clear from the beginning that, just like on a BMX, he was a boss at racing and gave it 100% effort. It was at this point, even though he couldn’t walk, I had a feeling that he would one day be a rider that everyone will know about if he took BMX seriously.

    Since this first encounter Jordan stayed in contact and supported the shop as much as he can, as soon as i had any opportunity to give something back and help him get him into the spotlight it was the least I could do.

    Jordan tagged along on his first ever BMX trip outside of the UK to Barcelona with myself and partner in crime Emerson Morgan for the DUB Street Series Jam. This trip was the first time we had spent a long period of time together and it only reinforced my decision that I needed to get him on the team. I remember thinking to myself that if another shop hooked him up, I would be extremely gutted.

    I can’t wait to see how the future plans out but I know for one thing that Jordan Godwins name will be one that you better get used to seeing...


    Here is Jordan getting a double peg to hard 180 done on quite possibly the most sketchy rail I can think of:
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  • Happy CrucialBMX Birthday to Bob Manchester!

    A year older today and also having the time of his life out in the USA, majorly JEALOUS BRO. Have a fucking sick one you nutter! #CrucialGang

  • CrucialBMX Lee Enever Bar Spin to Fakie in town!

    Street slayer Lee Enever lays down a timeless bar spin to fakie on an extra awkward and very uneven bank in Stokes Croft, Bristol. This was used along with Chef who we posted yesterday in Ride UK BMX Basics Magazine.

    This was the first ever photograph i've shot using a 3 off camera flash setup.


  • CrucialBMX David 'Chef' Cook Table at Deanlane Skatepark!

    This was used in our double page advert in BMX Basics along with #CrucialGang Lee Enever!

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