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  • Emerson Morgan Subrosa Bike Check!

    We are over the moon to be able to announce that Emerson Morgan is now riding for Subrosa through Seventies Distribution! Emerson has been silently killing it for a number of years in the southwest and its well deserved that he has a legit company to represent. I can’t wait to see what sort of next level riding that he will produce now.

    I think its fair to say that he now has one of best looking rides I’ve seen in a while. Getting full Subrosa treatment. Slight hind of Shadow finishes it off perfectly!

    Here is what he’s rolling with –

    FRAME: Subrosa Balum V2
    FORKS: Shadow Captive – Quick Offset
    BARS: Subrosa Villicus 8.5”
    STEM: Subosa Hold On Top Load Stem
    GRIPS: Subosa Villicus V2 Grip
    CRANKS: Subosa Bitchin 2.5pc Cranks
    SPROCKET: Subosa Devil Disc 25T
    PEDALS: Shadow Ravager Plastic Pedals
    CHAIN: Shadow Interlock V2 Chain
    SEAT: Subosa Forever Pivotal Seat Mid
    SEAT POST: Subrosa Pivotal Seat Post
    REAR HUB: Subrosa Posi Trac Cassette Hub 9T
    FRONT HUB: Subrosa Posi Trac Front Hub
    HUB GUARDS: Subrosa Chromoly Hub’s
    RIMS: Shadow Corvus Rims
    PEGS: Shadow SLIDE OR DIE (S.O.D) PEG SYSTEM x 3
    TYREs: Subosa Street Digger 2.25”

    Emerson has some good stuff coming up soon in the pipeline. Look out for him in 2014.

    I’ll leave you with these from a chill session.

     photo Emerson_Subrosa_Together_zps988669af.jpg
    Sweet ride bro!

     photo Emerson_Subrosa_Bike1_zps7741a074.jpg

    > photo Emerson_Subrosa_Bike2_zpsc34f694b.jpg

     photo Emerson_Subrosa_CanJam_zps3e0a99db.jpg
    Steezy canjam on this awkward ghetto quarter pipe

     photo Emerson_Subrosa_NoseManual_zpse524e8fd.jpg
    Nose manual from right to left


  • Hengrove Locals iPhone Winter Edit

    Man this is so dope! I've said it time and time again but i always love these grass-roots style videos. Lads making the most of what they got with no budget or anything serious. 100% fun with no fucks given to the quality of filming...Just how it should be.

    This one is even more of a banger because it features the lads i ride with almost every night, and a couple of the guys that work in the shop. Here is everyone that's involved:

    Dan Knight
    Jordan Withey - CrucialBMX
    Jamie Donaldson - CrucialBMX
    Rhys Walsh
    Cameron Thaws - Blank
    Nathan Collins
    Reece Richards
    Charlie Rodman - CrucialBMX
    Otis Buxton
    James Withey
    Jack Withey
    Jovi Belcher
    Stuart Burbidge

    Lots of sick stand out clips in here, but also some that just make you go what the HELL...

    Hope that you enjoy it!


  • CrucialBMX Motion Skatepark Jam 2013

    I hope that you enjoy this video of all the highlights from our CrucialBMX Motion Jam! The clips are not in any particular order, its just a mash up of all the awesome stuff that went down that day.

    It features our own Team, the Amateur and the Professional competition riders.

    I hope everyone that came along to watch or ride enjoyed the day, we will be doing another one very soon.

    Shout out to Sam Wise for filming this all

    We much appricate all the support everyone gives us

    #CrucialGang

    Here are the results of the day:

    Amateur Competition -
    1) George Batty
    2) Brad Hill
    3) Sam Jones

    Professional Competition -
    1) James Jones
    2) Ryan Elcock
    3) Del Shepherd

    Highest Air Competition - James Jones

     photo MJ_Table_Motion_zps0b2eec38.jpg


  • CrucialBMX Tag Beanies

    We just got some awesome beanies done for the winter! Nice and simple, 3 colours with one small tag on (Black, burgundy and Grey).

    They are £13.99 each, cop one here by clicking here

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  • CrucialBMX Markit Zero DVD Premiere TONIGHT!

    Last nights DEADLINE premiere was bloody awesome, but i'm hoping that we can improve on it again tonight with MARKIT ZERO!

    We have our DVD Premiere kicking off at 7pm tonight. Make sure you are here on time otherwise you could miss it!

    Facebook event click here

    Look forward to seeing you all, and until tonight here is another teaser that the crew just dropped:


  • Lots of bikes in stock! Great deals on 2012/13 and the brand spanking new 2014 models!

    I've spent all day today cleaning up out of stock bikes and making sure our website is as up to date with the latest deals on 2012 and 2013 model bikes, and that the brand new 2014 models that just landed with us are on there for you to check out and order for Christmas....

    Click here to check out all of our brilliant BMX's we have in stock

    This is our show-room for those that haven't been to the actual store:
     photo Crucial_Bedminster_BikeRoom_Small_zps89a1be8e.jpg


  • DEADLINE DVD Premiere - Friday 1st of November

    We finally have an official premiere of the long anticipated DEADLINE DVD! After many hiccups and hold backs we managed to get things sorted...

    The usual shindig, we’ll get the projector out along with a sick audio setup in the shop or maybe outdoors (weather dependent) if it’s a nice evening.

    Come along and watch the DVD for completely free! Everyone welcome.

    If you have pre-ordered the DVD with us then please specify if you would prefer to collect it at the premiere than have us mail them out on the day they arrive (due Thursday). ALSO THERE IS A NEW LOWER PRICE, THE DVD'S ARE £11.99 NOT £14.99 LIKE ORIGINALLY THOUGHT, if you have pre-ordered one you will be automatically refunded the difference!

    So I guess I better give you the low down on the DVD, well we know its leaked online which SUCKS but if you are like me and held off from watching the crappy internet rips then your in for a real treat.

    “The long awaited and probably most highly anticipated BMX DVD ever, the Deadline Crew video delivers on the hype with ground breaking street riding from the whole team. Features: Ty Morrow, Steve Croteau, Augie Simoncini, JJ Palmere, Colin Varanyak, Kevin Kiraly, Garrett Reynolds and more...”

    Don’t forget that this event is a double whammy as the following night we have the Markit Zero DVD Premiere! Follow this link to get involved with that - https://www.facebook.com/events/222803781176545/?ref=5

    Cya all Friday and Saturday nights!

     photo deadlinePremiereFlyer_FACEBOOK_zpsaaf2801c.jpg

    The Deadline Trailer from THE DEADLINE CREW on Vimeo.


  • CrucialBMX Jam at Motion Skatepark - Sunday 13th of October - 12 till 6pm

     photo MotionBanner_zps8b481e4f.jpg

    WINTER SUCKS, but don't fret as we are kicking it off in style with a BMX Competition in our awesome local indoor skatepark, motion!

    This is our first jam in Motion for a long time, it seems very fitting as we find ourselves already in the autumn! Who knows how long it will be till we get snow and whatever else...

    The event is £5 to ride for the day, completely free to spectate so bring the whole family.

    We will be holding a professional competition with cash prizes, 1st place takes home £200 / 2nd place £100 and 3rd place £50.

    Aged amateur competition will be going down as well, we have quality high end prizes from Crucial, Seventies, 4Down and Protec to give away to the winners.

    The CrucialBMX team will be holding demonstrations throughout the day, showing how professionals rip the place apart.

    Food and Drink available on site, music going on all day and we will have small bristol based stalls in a trade area!

    Look forward to seeing everyone on the day

    #CrucialGang

     photo Motion_Skatepark_Jam_Small_zps96a04f74.jpg


  • CrucialBMX Adam Dear ROASTING IT at Deanlane (Vid Re-Up)

    No words needed, Adam Dear ROASTING it...

    Photograph by Paul Turner!

    Check out the edit below too, watch Adam Dear sending it on the UK's finest trails for a week...

     photo 9921230944_ca0f430354_h_zps3293c254.jpg

    CrucialBMX 'Is This England?' Trails Trip Summer 2013 from Scott@Crucialbmx on Vimeo.


  • CrucialBMX at the NEC Shop Battle - 2nd Place!

    We had an absolutely SICK time at this years Cycle Show Shop Battle! Dan and Del Shepherd really gave it 110% and pushed themselves to the next level, we ended up getting a 2nd place which was absolutely brilliant. Totally over the moon with where we came and how our lads rode! Its a shame Del took a really hard slam and ended up knocking a tooth out at the end, we'll definitely be back next year though...

    Check out this raw edit of Dan and Del killing it:

    And here is the trophy, Del showing his tooth and Dan as happy as ever..

     photo CycleShow_Dan_Del_2ndPlace_zps8e2a910d.jpg


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