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  • CrucialBMX X Motion BMX Jam - Sunday 9 November '14

    CrucialBMX X Motion BMX Jam!

    Sunday 9th November – 12pm till 6pm

    You all know how this works; we are holding the first BMX jam in the new Motion layout on this sacred Sunday. We need you all to come down, get involved and have a fun day riding or just watching and supporting. Hopefully everyone will win some of the great prizes that our sponsors have kindly donated. Don’t fret if you don’t get lucky with competition prizes because we will have lots of stickers and other freebies to give out during the day

    Price to ride for the day along with entering into the competitions - £TBC

    We are going to be running practice sessions in the morning, then the Amateur Competition and finishing up with the Professional group.

    Ask anyone who has ridden the new layout and they will tell you that it’s a super fun design that now incorporates the main skatepark with a street section. Super floaty hips, Spine, Jump Box, Mini Ramp, Step Up and even more to ride (just check out the pictures we uploaded on our main shop facebook page)

    Looking forward to seeing the Bristol BMX scene plus further a field coming together to support our local indoor park.


    To all the over 18’s Motions Bar will be open all day

    Thanks too:
    Motion Ramp Park
    Zeal BMX
    4Down Distribution
    Split Second Imports
    IMG Distribution


     photo Flyer1.jpg

  • CrucialBMX Barcelona 2014 Video

    This video was suppose to drop Sunday evening so i do apologise for it being a day late! Slight technical hitch due to copyrighted music, Vimeo was having none of it however Youtube is playing ball but it cannot be watched on a mobile device. Little bit of a bummer but at least its out there as there is no way i'm re-editing it.


    Back in march 2014 we went on a Crucial X Subrosa Trip to Barcelona to get involved in the DUB ‘Street Series’ JAM that was going on. The trip was amazing; great weather, good spots and a sick crew. It was all of our first time to the incredible city.

    We had 6 people on our trip, 3 #CrucialGang Team Riders and 3 local up and coming lads that were keen to tag along for their first out-of-the-UK BMX trip.

    Big thanks to Subrosa, Seventies and CrucialBMX for making this trip happen.

    Scott Summerhayes
    Emerson Morgan
    Cappy Smith
    Jordan Godwin
    Max Higginson
    Cam Wheeler

    Filmed badly by Scott & Cappy

    Song: Rick Ross – The Devil Is A Lie
    Instagram: CrucialScott

  • Welcome to the CrucialBMX Team - Sam Cunningham!

    For those of you that have already seen the new issue of RIDE UK (191) and peeped our advert, the cat’s out the bag, for those that haven’t seen the advert yet or want to find out more please keep reading;

    I’m over the moon to be able to announce that street-slayer Sam Cunningham is now riding for us here at CrucialBMX. This is exciting news and something we are extremely proud of. You may have seen a few hints over the summer, but until now we had to keep it on the d-low.

    Sam has been killing it for a number of years. He’s got that new school street-tech style that works so well, definitely not scared to send himself when needed, he isn’t all nibbles like some other riders. He’s been on our radar since the first time we met, which was quite sometime ago now however every time we ride he always impresses and blows my mind in some way or other, usually with some nose or grind wizardry.

    I’ve personally shot a couple of pictures of Sam over the years for him to use with other sponsors of some pretty gnarly stuff. This leads me on to say that although CrucialBMX is a big deal, Sam also rides for Proper Bike Co through IMG and Adidas Clothing. This works well as it’s always a good move to have a team rider that’s backed by a legit BMX company!

    I believe Sam is currently suffering with a bit of a shoulder problem, which seems to be a trend with all new team riders as Holly Bendall was also out with the same injury when she joint forces with us.

    That being said, make sure to catch up with Mr. Cunningham on the Proper ‘In Between Days’ UK Tour that’s happening on the 23rd till the 30th of August. You can follow all their progress and hopefully meet up with them for a ride by checked this page –

    That’s all from me, enjoy these photographs and hopefully soon we will be able to drop an edit with Sam!

     photo Sam_Ice_Hengrove_Fish1_Team.jpg
    Sam with an ice-pick as seen in our most recent advert

     photo SamC_Bar_Town_Fish_Preview_Team.jpg
    Gnarly bar photo from last year

     photo Sam_C_Team_Group.jpg

  • CrucialBMX Manager Danny Taylor Hip Line at the local!

    Photo by Paul Turner!

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  • CrucialBMX rider Zailan Johnson on the BBC Pointswest news!

    We are SO proud of little Zailan Johnson! Being only 6 and having a very good interview on the news about his amazing BMX racing. Being number 2 in the UK and number 1 in the SouthWest for his age means that he definitely deserves it and much more.....

    Mike and Heyley his parents must be grinning from ear to ear!

    If anyone missed it i'm sure its available on some sort of catch up TV. We spotted it on the 6:30pm airing.

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  • CrucialBMX BMX Jam Competition at VolksFest Results

    Massive thank you to everyone that came along to our BMX contest at VolksFest the weekend gone! It was a great turn out for both Amateur and Professional categories. We had an absolute blast and can't wait to one up ourselves next year. We hope you all enjoyed it as much as we did for putting it on!

    Here are the results, starting with Amateur Comp:

    1) Josh Newman
    2) Linus Welsh
    3) Josh Osborn

    and for the professional category:

    1) James Jones - £150
    2) Del Shepherd - £100
    3) Billy Reeves - £50

    We look forward to making next year even bigger and better and seeing you there!

    Here are our amateur competition winners -
     photo Amateur_Comp_Winners.jpg

    and the homies who won 3rd (right) and 2nd (middle) of the pro competition, missing the winner James Jones thanks to Danny.

     photo Pro_Comp_Winners.jpg

    Also, here are a few clips from VolksFest 2014

    My filmer let me down and i didn't have any time to shoot anything so here are a couple of clips from Friday Morning of Cam Hardy and MJ. Then Danny was suppose to take a picture of me and the 3 professional competition winners but thought it would be funny to film so thats tagged on the end of this.....

    Cheers #CrucialGang

  • CrucialBMX Skatepark & Competition at Bristol VolksFest - 6th, 7th, and 8th of June

    I hope that majority of you would of heard about this and will already be making plans to come along for the whole weekend, but just in case you've been living under a rock here are all the details to get involved.

    We are running a Skatepark, Shop Stall and Competition at this years VolksFest. Volksfest is a car show & festival combined, now with added extreme sports and onsite skate ramps by Crucial. VolksFest is located at Washingpool Farm, Easter Compton, Bristol, BS35 5RE. Right by the Motorway and Cribs Causeway, it is no longer than a 15-20 minute drive from our shop in Bedminster.

    This is a family event, everyone welcome so please bring them all!

    This is happening from Friday the 6th, and goes on until the 8th Sunday. The site is open from midday Friday for everyone to come in and get settled, pitch your tent and get ready for the weekend.

    I believe the cost of a ticket for the whole weekend is £25 (adult, Children are cheaper again), its even less if you only come Saturday/Sunday, and about £10 per day for individual day tickets. All tickets can be bought at the door, no stress involved.

    We are going to be charging £5 per day per person to ride the skatepark, this will also include the competitions we are holding. There will not be any added extra so absolute no excuse to get involved with what we have planned. The skatepark is also under cover so if there is any rainfall we can carry on without it disrupting our vibe!

    I hear you ask what actually going on for competitions, well we have a Pro and Amateur competition going on with a few bonus rounds thrown in (highest air, rail jam etc). In terms of prizes we have CASH money up for grabs for the PRO category and top quality bike parts including a Colony Type 2 Detective Complete BMX! These have been provided by our amazing sponsors; Blank, Colony, Split Second, Federal, Subrosa, Shadow, Seventies, United and 4Down.

    We will be releasing a time plan of exactly how things will go down during each day closer to the weekend.

    I've definitely spoke enough about what we are doing, but how about i give you a quick run down of what else is going during the weekend there. So kicking it off as you'd expect at a car show there is a massive Autojumble and trade arena, Buggy Racing, Cars 4 Sale, VW Specialists, Vw Vehicle Sales, Show and Shine for air and watercooled cars, Low Rider competition finals, Cinema, Club Displays, UPFEST Graffiti, Sculptures, World Cup/Football Charity Auction, Food and Bars, Retro Bike Display and competition, Dog agility display, Showers onsite, Car Boot sale, BRISFEST Stage/DJ and Area, Brazilian Carnival, Music all day and Fancy dress.....

    For more information about what else is going on please follow this link to

    I think i've pretty much covered all the important information above, if you have any questions or queries then don't hesitate to contact me via email/facebook/twitter and so on...

     photo CrucialBMX_VWFest_Flyer_V1.jpg

    Here are picture of the ramp/skatepark thats coming all the way from Germany:

     photo VolksFest_Ramps_Together.jpg

     photo Ramp3.png

  • Crucial Custom Total Killabee BMX Bike - Brad Hill

    Happy Birthday to Brad Hill today! What a brilliant birthday present it must be to finally get your hands on this amazing BMX. We cannot get over how good it looks, the simple black with limited edition hubs has worked out so well....

    I welcome you to our next Crucial Custom Bike! Jason Hill, CrucialBMX Race Team Rider got his son this awesome setup for his 16th birthday. Don't think for one second that his is all show and no go, Brad Hill has been killing it for a number of years and i'm sure that having this level a bike will make everything so much easier and encourage him to push it to the next level. Brad is going to be someone to look out for in 2015!

    FRAME: Total Killabee Frame - Black
    FORKS: Demolition Elite Forks - Black
    BARS: Merritt World Peace Bars - Black
    STEM: Eclat Nathan Williams Stem - Black
    GRIPS: ODI Longneck Grips
    CRANKS: Primo Pro Cranks - Black
    SPROCKET: Total Rock N Roll Sprocket - 25T Black
    PEDALS: Odyssey JCPC Pedals - Black
    CHAIN: Odyssey Blue Bird Chain - Black
    SEAT: Demolition X Markit Tripod Seat - Black
    SEAT POST: Alone Tripod Seat Post - Black
    REAR HUB: Profile Mini Cassette Hub - Winter Camo
    FRONT HUB: Profile Mini Front Hub - Winter Camo
    HUB GUARDS: Profile Aegis Front & Rear - Black
    RIMS: Odyssey Hazard Lite Rims - Black
    PEGS: Fit OG Pegs - Black
    TYRES: Demolition Machete Tyres - 2.35/2.25" Black

    Sorry about the really bad Chromatic Aberration, i should of fixed that.

     photo Brad_Hill_Custom_1.jpg

     photo Brad_Hill_Custom_2.jpg

     photo Brad_Hill_Custom_Together.jpg

  • Check out the ramp we have for the competition at Volks Fest!

    I'm going to do a more detailed post this weekend about the amazing competition we are holding at the best Car show and festival EVER! For now though i'll just leave you with this image of what we've got being installed this week on location..

    Coming all the way from Munich in Germany, just for VOLKSFEST, to be open to the public and for our competition there i give you:

     photo VolksFest_Ramps_Together.jpg

  • CrucialBMX acquire Ultimate BMX Race Shop!

    We are pleased to announce that we have acquired Ultimate BMX Parts. We are very excited about this new venture and we will continue the good work that Pete Phillips has put into Ultimate BMX Parts over the past 13 years. We are confident that we can build on the success we have achieved with CrucialBMX by offering great customer service and knowledgeable and professional staff and this will further grow and develop Ultimate BMX Parts.

    We are currently updating the website so customers can place orders online and receive next day delivery. Please bear with us in this interim period. If you have any race requirements or need further information on parts etc. please call our shop in Bristol on 0117 307 9096. We are at Preston National this weekend so come and say hello if you are attending....


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