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  • NASS FESTIVAL 2013! We are off to here tomorrow...

    Its has come around quick! We are heading to NASS Festival tomorrow morning! Please bare with our limited staff that will be in the shop over the weekend if you come in, and if you're at NASS then you have no excuse to not come and see us to say hello...

    Watch this video and get HYPED

  • CrucialBMX Jamie Donaldson Free-coaster Clips

    CrucialBMX employee Jamie Donaldson shows you the advantages of running a free-coaster! As you can see in this quick video, he rolls back without having to pedal back, this special hub has become very fashionable recently. There are massive advantages of being able to roll backwards without having to pedal however one downfall is that once the rider is ready to go forwards again there can be a "gap" in the pedal movement. This is called the free-coaster "slack" and it can be adjusted to a certain extent.

    When a rider is going backwards this is called "Fakie" in the BMX world..

  • Happy Birthday to CrucialBMX Rider Daniel Shepherd!

    19 today big man! Massive CrucialBMX HAPPY BIRTHDAY TO YOU. To celebrate, here is a photograph of him getting those hands off on our trip to 4Down last year. This was used for an advert.


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  • Crucial Custom - Tom Skuse's Proper Trawlerman bike!

    Last month, good friend of mine Tom Skuse wanted a fresh setup for the summer months. We hooked him up with a Proper Trawlerman Frame and whole load of other sick goodies. How dope does this look!

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  • CrucialBMX at Bristol BMX Club Race Meeting EVERY WEDNESDAY!

    Don't forget that we support and sponsor Bristol BMX Club's race meetings! They have a local race meet every Wednesday at Patchway Race Track. Unfortunately the weather isn't great for it tonight but its definitely something you should try to get along too. All ages on any type of BMX bike can race, all you need is to have a full-face helmet/Long sleeve Top and Bottoms/Rear Brake.

    They are a great bunch of people and extremely welcoming.

    We always have a shop stall so if there is anything specific you would like us to take along then please don't hesitate to give us a call.

    Here is Alfie Lovell, one of our CrucialBMX Race Team riders, blast around in the wet:

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  • Crucial Custom Build - Incredible Failure Bike...

    I am so bad with names, like honestly you would never believe how bad. I could be introduced to someone, know their name and then within a couple of seconds its gone. As if someone just deleted it from my conscious mind...

    Which leads me on to how bad i feel when i meet people again or need to remember someones names for something important, you an incredible custom bike we built...

    Anyway, enough about me and the people i forget, what about the bike! This sure turns heads at the skatepark. You definitely need to like purple, we think it's absolutely amazing. The white stickers really pop against the translucent purple.

    Towards the end of May we had a customer in that wanted a full Failure build. We set him up with the Harry Main signature frame, Spar Forks, Maniac Bar and just about everything else they manufacture. Fly cranks, G-Sport Hubs and Rim's, Fit Tyres, 34R Brake setup and a BSD seat-post finish the package off just right.

    Let us know what you think by tagging #CrucialGang on the social media sites!

    Click here to view all the awesome parts that Failure manufacture.

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  • Fresh tie-dye t-shirts coming real soon...

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  • The Albion BMX Magazine - Issue 14

    The latest The Albion BMX Magazine came in earlier this week! You know the drill, pick one up free of charge in the store or click here to pick one up online (They ship will all orders)

    This issue is full of really great editorial, here is what you can expect:

    Editorial: This Too Will Pass
    Departure: Jason Phelan and his homage to Mike Escamilla
    How To: Steal A Bike
    Freecoasters: Progress or fleeting fad?
    Colts – Dale Armstrong
    Colts – Troy Merkle
    Holding The Room – Alex ‘Fathead’ Barton-Holmes
    Snakes & Ladders – Shawn Mcintosh
    Taj Mihelich – “You can’t win BMX”
    The Rise & Fall of BACO
    The 100th Monkey

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  • Voted 11th best "Independent Bicycle Dealer" in the UK! The only BMX Shop on the list...

    I'm guessing that majority of you that are reading this have probably never read or heard of BikeBiz and definitely didn't see Aprils issue of the magazine.

    BikeBiz is a magazine that is given to all companies/people that are involved in the cyclin industry, we get a copy each month through our door free of charge. Normally i skim over it picking out the good bits, its mostly Mountain/Road Bike based and of little interest to us normally.

    However, Aprils edition dropped onto my desk last month and boy was i shocked at what i found inside. BikeBiz had published an article where they take their readers stories/comment/votes and come up with the TOP 20 INDEPENDENT BICYCLE DEALERS in the UK.

    WE CAME 11TH! Which is well, amazing....Below is pictures of the article, and also a summery of the reason why we were chosen. I had NO idea this was going on, we didn't contribute at all nor did we promote it/ask people to vote for us...

    Might i add that we are the ONLY BMX SHOP on the list, all the other entries are large corporate billions of pounds worth of exclusive high-end bicycle shops where top-notch customer service is expected.

    It was a real honour to see this.

    Thanks BikeBiz for the article, glad someone out there is watch and listening, thank you to anyone that voted/commented or put forward a good story about us.

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  • Ride BMX UK Magazine - Issue 176

    Another CrucialBMX packed Ride BMX Magazine...Are we the only people still advertising? ha. We got Max Wood busting out a sick article with good friend of the shop Mike Miller. Trails boy Adam Dear is testing the WeThePeople Envy 2013 and Emerson Morgan featured on our Crucial Advert (which is awesome, as you'd expect!).


    "Issue 176 is here! In fact this maybe in your mitts right now, if not it won’t be long until it is. Here’s what’s inside…It’s this time of year that the road trips really start to get going. The weather kicks in and before you know it you’re in a transit van watching your friend construct a makeshift lavatory from a Pringles tube and an empty tin of lager. We’ve got Walter Pieringer on location in Bogota, Columbia. Proper say Bon Voyage to the UK and nip over the channel with Mike Miller and Max Wood. Jason Phelan and his crew really get into the thick of things in “A Trip Like No Other” to South East Asia. Finally we’re dodging raindrops in Toulouse with Marie Jade and Alex Valentino.

    Premiums big footed hero Jordan Waters gives us a Bunch of Fives.
    Pipe is on hand to give us his very eclectic Loves AND Hates.
    WeThePeople’s Envy complete bike is taken for a test drive in Tested.
    Fancy the VIP treatment at NASS this year? For The Win. Could take care of that this issue..
    Mike Miller’s journey through France and how he clinched the front page is up in Cover Story.
    We take an Insight with Mat Burton and his never ending construction job.
    Two Danny’s up in First Look. Messrs Crossley and Stanzl at your service.
    Robbie Morales allowed us unlimited access to Cult, in this months Industry.
    Sean Burns is the man of the hour in Say What. No more 45-16.
    Greame Hardie updates us on life, BMX and everything in between in Where Are They Now.
    Spot Checking with the awesome new Area 25 park in Ipswich.
    Dale Armstrong and Mike Miller give up their rides so we can inspect them in What They Ride.
    Plus the usual Ride UK regulars, product reviews, entertaining letters and more!"

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