100% rider owned and run BMX specialists

We are Crucial

We are Crucial
We are Crucial

Crucial was established in 2006 by Scott Gary Summerhayes as a 100% rider owned and run BMX specialist store for Bristol and the surrounding Southwest area. 

Crucial started life as a small high street store but grew rapidly and by 2010 our showroom was bursting at the seams and it was time to move to larger premises at Sheene Road; our current location which you all know and love!

Now we have the largest showroom and repair workshop in the South. We have a wide range of bikes on display for all budgets, from entry level race and freestyle bikes to high end, skatepark ready builds, Olympic level race customs and everything in between.  We also offer a massive selection of frames, parts, clothing, and accessories. We always urge customers to come in store; nothing beats speaking one on one with our staff who are all riders themselves!

About Us

Meet the team

Although Crucial was originally a freestyle specialist, after a few years of operation and experience in the industry we noticed that no one was offering an extensive range of BMX race products in the UK, so in 2013 Crucial expanded into the racing scene. 

Our race department quickly gained momentum and by 2014 we were sponsoring a regional race team and providing parts and workshop servicing for the local riders. By 2015 we had progressed to sponsoring our national team and had grown into the largest BMX race specialist in the UK. With a great team of top-class riders, it was not long before we were winning podiums and in 2019 we won the Elite National Team title!

We are now one of the most knowledgeable race shops in Europe, with by far the most extensive range of products, alongside being one of the largest core freestyles shops. We have built bikes for top-level riders all around the world and have over 14 years of BMX knowledge and pride ourselves on providing the best customer service possible. We eat, sleep and breathe BMX and love to give back to the scene in as many ways as we can. We support a race team of 20 riders and we have a core freestyle team with some of the most talented riders in the UK. We regularly hold BMX events at our store and love encouraging the next generation of riders, watch them develop and progress through the sport.

If you are struggling to find what you want online or have any queries at all simply drop us an email and let us know! or call our store on 0117 3079096 where our staff will be happy to assist you.

- We offer next day delivery on all orders UK Mainland when ordered before 2pm.  Please note some product listings state otherwise (i.e. Pre order items). If there are any issues with your order, we will be in contact immediately.
- Price match - we will always look at price matching genuine competitors’ prices. Please contact us via phone or e-mail with proof and we will see what we can offer.
- The most up-to-date selection of all BMX products and accessories
- Largest show room and repair workshop in the whole Southwest
- Quick and efficient turn around on all Returns/Exchanged items.

About Us
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