The picture is of CrucialBMX Team Rider Levi Rogers back wheel, he is also sporting a B.L Industries iDeal hub. There are around 10 floating around between the big players in Bristol, we are seeing if we can basically destroy them. So far the hub is winning and cannot seem to be anything but flawless...Time will tell... I have also heard the RRP is going to be around £200, and it weights somewhere around 350g. Bare in mind this is a PREMIUM hub, just the 3D CNC machine cost over £2 million pounds just to create this. This hub is made using a unheard of material in BMX as of yet, no Ti or Chromoly to be found here. The rest i cannot disclose, keep checking back.